Privacy Policy

Privacy Policy
Effective Date: July 20, 2026
Last Updated: July 20, 2026

At Lino Fashion ("we," "our," or "us"), operated in the United Arab Emirates, we value your trust and are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our modest wear collections, or interact with our digital marketing channels in accordance with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).

1. Information We Collect

We collect personal information necessary to process your orders, deliver customer support, and personalize your shopping experience:

  • Contact & Identity Details: Your full name, delivery address, billing address, phone number (including WhatsApp contact details), and email address.

  • Order & Transaction Data: Purchase history, items viewed or saved to your cart, and billing records. Note: We do not store credit/debit card numbers; all payments are securely processed through encrypted, certified third-party payment gateways.

  • Technical & Device Data: IP address, browser type, operating system, and browsing activity collected via cookies and tracking pixels.

2. How We Use Your Information

We process your personal data for clear, legitimate business purposes:

  • Order Fulfillment & Shipping: To process payments, arrange delivery across the UAE and internationally, and send real-time order tracking updates.

  • Customer Support: Resolving inquiries, size evaluations, and handling returns or exchanges.

  • Direct Marketing & Advertising:

    • Email Marketing: Sending new collection launches, exclusive discounts, and style newsletters (if you opt-in).

    • WhatsApp Communications: Sending transaction notifications, delivery updates, and promotional messages via direct messaging platforms.

    • Targeted Online Ads: Delivering relevant advertisements on platforms like Meta (Facebook & Instagram) and Google based on your interaction with our store.

3. Digital Advertising, Cookies & Tracking Technologies

To optimize our advertising campaigns and measure website performance, we use tracking tools provided by third-party advertising partners:

  • Meta Pixel & Conversions API: Measures the effectiveness of our Meta ad campaigns, creates custom lookalike audiences, and shows personalized modest fashion recommendations on Facebook and Instagram.

  • Google Analytics & Google Ads: Tracks website engagement and helps us deliver relevant search and shopping ads to prospective shoppers.

  • Opting Out: You can control cookie preferences directly in your browser settings. You can opt out of promotional emails by clicking "Unsubscribe" or stop WhatsApp marketing messages at any time by replying STOP.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We only share data with trusted partners under strict confidentiality agreements to facilitate our business operations:

  • Logistics & Delivery Carriers: Courier services within the UAE to deliver your orders.

  • Payment Processing Providers: Certified payment gateways to safely execute transactions.

  • Marketing & Communication Tools: Email distribution platforms, Meta, Google, and WhatsApp API providers to manage authorized customer outreach.

  • Legal Requirements: When required by UAE law or competent government authorities.

5. Your Rights Under UAE Data Protection Law (PDPL)

As a resident of the UAE, you hold explicit rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Request corrections to incomplete or inaccurate personal data.

  • Right to Erasure ("Right to be Forgotten"): Request the deletion of your personal data, subject to lawful retention exceptions (e.g., tax or financial record-keeping).

  • Right to Withdraw Consent: Unsubscribe from marketing channels at any time.

To exercise any of these rights, please contact our support team using the details provided below.

6. Data Security & Storage

We implement robust administrative, technical, and physical safeguards, including SSL, encryption on our store to prevent unauthorized access, alteration, disclosure, or destruction of your personal data.